In brief: for a winery website in 2026, expect a few euros a month if you build and maintain it yourself, and from several hundred to several thousand euros if you hand it to a freelancer or an agency, plus a yearly upkeep cost. In between, subscription offers build the website for you: at Oenolosite, €9 to €129 excl. VAT per month, plus a launch fee of €199 to €399 excl. VAT, with a 12-month commitment. With an online shop, you always add the payment provider's fees (1.5% + €0.25 per standard European card at Stripe) and, depending on the solution, a commission on your sales. The right comparison covers three years and counts your own time.
Oenolosite builds and hosts winery websites, from €9 excl. VAT per month (€199 excl. VAT launch fee, 12-month commitment).
Prices checked on 27 October 2026 on the public pages of providers in each family; freelancer and agency figures come from a price guide published by an Irish web provider (2026), and writer rates from 2025–2026 surveys in US dollars. Prices vary by country and change often: check them before you sign.
1. Prices at a glance
| Solution | Set-up | Every month or every year | Commission on your sales | Who does the work |
|---|---|---|---|---|
| Online website builder | €0 | About €20 to €90 a month for a plan with an online shop, depending on the plan and country | 0% to 2% depending on the plan, plus payment fees | You |
| Open-source software on a web host | From about €50 for a professional theme, plus any paid extensions | €2 to €10 excl. VAT a month for hosting | 0%, plus payment fees | You, or a provider paid on top |
| Freelancer or agency | Roughly €800 to €3,000 with a freelancer, €2,000 to €5,000 with an agency, for a small business website | Hosting and maintenance: about €300 to €1,000 a year with a freelancer, €500 to €2,500 with an agency | Depends on the shop installed | The provider at launch; then as per the contract |
| Wine-specialised subscription, done for you | €0 to a few hundred euros | At Oenolosite, €9 to €129 excl. VAT a month | Often no commission of their own, plus payment fees: check each offer | The provider |
| Marketplace (selling without a website) | €0 | €0 | A commission on each sale | The platform |
These ranges come from the sources listed at the end. The sections below go through each solution.
2. A website builder: the cheapest, if you have the time
An online website builder rents you a tool to build your website yourself from templates.
What you pay:
- The subscription. Example checked: an online shop plan at €24 a month billed yearly (€32 billed monthly) on a builder's Irish page; the same plan costs less on its Portuguese page. Prices change with the country and the billing period: look them up from your own country.
- The domain name, sometimes free for the first year, then paid every year.
- The payment fees of the chosen provider and, with some builders, an extra transaction fee (up to 2% found) if you don't use their own payment system.
What the price doesn't say:
- Your time: building pages, writing, updating vintages and prices, sorting out technical issues.
- The rules specific to wine stay with you: identifying your business, your country's rules on alcohol advertising and minimum age, pre-contract information and the right of withdrawal for online sales, consumer dispute information, terms of sale (see our guide to winery website legal requirements).
- Taking payment for alcohol: some payment providers restrict alcohol sales or require prior approval. Before you choose, read the list of prohibited or restricted businesses of the provider the builder offers, or plan to connect another one.
Who is it for? A winery with time, some ease with computers, and simple needs.
3. Open-source software on a web host: cheap to buy, but it needs upkeep
Free open-source website software, and its shop extensions, cost nothing to download. You mostly pay for hosting, the theme and time.
- Hosting: €2 to €10 excl. VAT a month for a simple website. Entry prices are often first-year promotions: look at the renewal price, which can be double (for example €2.99 excl. VAT a month in the first year, then €5.99).
- Theme and extensions: a professional theme costs from about €50; some extensions (backups, security, shop features) are paid every year.
- Upkeep: the software, theme and extensions need regular updates. A website that isn't updated becomes a target. If you don't do it yourself, budget for paid maintenance (see section 4).
Who is it for? A winery with someone to look after the website, or one that wants a highly customised website without an agency budget.
4. A freelancer or an agency: tailor-made, and paid upfront
A price guide published by an Irish web provider (2026) puts a small business website at roughly €800 to €3,000 with a freelancer and €2,000 to €5,000 with an agency, with hosting and maintenance at about €300 to €1,000 a year with a freelancer and €500 to €2,500 with an agency. Prices differ widely between countries. An online shop usually costs more than a showcase website: ask for several quotes.
Ask before you sign:
- Who owns the domain name, the website and the content when the contract ends?
- What does maintenance include: updates, backups, small changes?
- How much does a change cost after launch?
- Are there transaction fees on the shop?
- Who writes the legal notice, the privacy policy and the terms of sale?
Who is it for? A winery that wants a unique design or particular features, and has the upfront budget.
5. Wine-specialised subscriptions: the website done for you
Some providers offer a winery website on a monthly subscription, without a large upfront investment. In France, the public prices of these offers ranged from €19 to €99 excl. VAT per month on 25 October 2026, hosting included; check whether offers like these serve your country and language. Depending on the offer:
- the domain name is included or not;
- a set-up fee applies or not;
- the shop is included, an option, or run by a sales provider that takes a share of sales;
- the subscription has no commitment or commits you for a year.
Compare what is included (number of wines and pages, shop, languages, domain name, who makes changes, commitment period) rather than the monthly price alone. Oenolosite's plans are detailed in section 9.
Who is it for? A winery that wants a professional website without handling the technical side, with a predictable monthly budget.
6. Marketplaces: selling without a website, for a commission
Selling through a marketplace doesn't need a website: the platform brings buyers and takes a commission on each sale. The cost grows with your sales: useful to get started, heavier as sales grow. You don't choose how your wines are presented either, and customer details often stay with the platform. Many wineries combine both: a website under their own name, and a marketplace to reach other buyers.
7. Recurring costs not to forget
| Item | Order of magnitude found | Good to know |
|---|---|---|
| Domain name | .com about €14 excl. VAT a year at renewal; .eu about €9; .wine about €54 excl. VAT a year at renewal, even when the first year costs under €10 | Register it in your own name: you keep your address if you change provider |
| Hosting | €2 to €10 excl. VAT a month for a simple website on a web host | Included in builders and subscriptions |
| Updates and security | Your time, or part of a maintenance contract (see section 4) | Included in builders and most subscriptions |
| Online payment | 1.5% + €0.25 per standard European card at Stripe; 2.8% + €0.25 per "premium" European card | Applies to every solution that takes card payments |
| Copywriting | From about $0.05 per word for beginners to $0.25 and more for experienced writers (2025–2026 US surveys) | Nobody tells your winery's story better than you |
| Translation | Depends on volume and language | Have a person who speaks the language review any machine translation |
Domain names and hosting: prices excl. VAT. Freelancers, writers and Stripe: the sources don't say whether VAT is included.
8. A three-year worked example
To compare solutions that charge differently (a lot upfront, or a little each month), add everything up over three years. Example for a showcase website on your own domain name, built for you by someone else, excluding the domain name, photos, copywriting and payment fees:
| Solution | Upfront | Then | Three-year total |
|---|---|---|---|
| Freelancer (small website), with hosting and maintenance | €800 to €3,000 | €300 to €1,000 a year | €1,700 to €6,000 |
| Oenolosite Basic with your domain name (we make the changes, €29 excl. VAT each) | €199 | €14 excl. VAT a month | €703 excl. VAT, plus the changes you ask for |
| Oenolosite Essential+ with your domain name (you make changes yourself) | €199 | €24 excl. VAT a month | €1,063 excl. VAT |
Freelancer figures come from a published price guide that doesn't state VAT; Oenolosite's are excl. VAT. The solutions don't deliver the same thing: a freelancer designs a tailor-made website, Oenolosite starts from existing themes. If you build the website yourself, the main cost is the time spent building and maintaining it: count your hours.
With a shop, the sums change mostly because of fees on sales. On €30,000 of online sales a year, a 2% commission comes to €600 a year, or €1,800 over three years, on top of payment fees. A solution with no commission can therefore cost less even with a higher subscription: do the sums with your own figures.
Frequently asked questions
Why does a subscription cost less upfront than an agency?
An agency charges for designing a one-off website. A subscription spreads the cost over time and starts from themes already built: less custom work, so a lower starting price. In return, the design is less free and you pay as long as the website is online.
What is the cheapest option over three years?
A website you build and run yourself, if your time doesn't count. Compared with a freelancer or agency paid to build and maintain the website, a done-for-you subscription is often similar or cheaper over three years. Run the sums of section 8 with your own quotes.
Do I have to pay a commission to sell wine online?
Not necessarily. The payment provider's fees always apply when a customer pays by card, but some solutions add no commission on sales. Marketplaces and some shop plans take one: read the "transaction fee" or "commission" line of each offer.
Is the domain name included in the price?
It depends: some offers include it, others only for the first year. Either way, register it in your own name: that is what lets you change provider without losing your address.
Can I try Oenolosite before committing?
Yes. The free trial creates a preview of your website in a few minutes, with the theme you choose, your details and a few wines. The preview doesn't allow sales, payments or bookings, and search engines don't index it.
Can I change plans during my subscription?
Yes, upwards: you move to a higher plan on request, the new price applies from the next instalment, and the difference in launch fees is due. Downwards, the change takes effect at the end of the commitment period or of the current year.
How do I cancel an Oenolosite subscription?
After the 12-month commitment, a monthly subscription can be cancelled at any time with 30 days' notice before a monthly instalment; a yearly subscription renews each year unless cancelled at least 30 days before it ends. An e-mail is enough. If you stop before the end of the 12 months, the remaining instalments up to the end of the commitment are still due, and a yearly payment made upfront is not refunded.
What do I get back when the contract ends?
Your data and content in common formats, a static copy of your website and, on Commerce and Premium, a copy of the database and your website's code. We help you point your domain name to your new host.
Will my website show up on Google?
It is built to be read well by search engines: titles and descriptions for each page, a sitemap, structured data. No provider can guarantee a position on Google; the quality of your content and links from other websites to yours matter a lot.